Lemme tell you something kid. You gotta grab the reader by the throat. He’s on a train. He’s trying to hit on his secretary; she’s not giving him the time of day. His wife is mad at him. His kid needs braces; he doesn’t have the money. The guy next to him stinks. It’s crowded. You want him to read your story? You better make it interesting.
– Attributed to a former New York Post editor, speaking to a young protege.